Mediclinic has been recognised for the fifth year in succession
as the top healthcare brand in the ‘Most Valuable Brands’ list for 2018.
Mediclinic moved up in the top brands ranking to 14,
compared to number 16 in 2017, which testifies to our brand delivering on its
promise of ‘Expertise you can trust’”, says Dr Biren Valodia, Mediclinic
Southern Africa’s Chief Marketing Officer. “The increase in Mediclinic’s brand
value demonstrates how patients are recognising the quality of care being
delivered in our hospitals. Our position as the top healthcare brand among
iconic South African brands such as MTN, FNB and Sasol demonstrates the value
of our focus on building a brand through expert care,” he concludes.
Brand Finance uses a unique methodology to calculate a
brand’s value, which involves estimating the likely future sales that are
attributable to a brand and calculating a royalty rate that would be charged
for the use of the brand. Essentially, what a potential owner would have to pay
for the use of the brand if it were not already owned. The brands are then
listed by financial valuation in South Africa and their part in driving
competitiveness and the nation’s reputation.
Jeremy Sampson, Executive Director of Brand Finance Africa
comments, “Last year we noted the value of the South African 50 top brands was
R395bn, showing a growth of 3% on 2016, so outpacing the growth of the
country’s economy.” This year the value has grown dramatically by 8% to R426bn
as the economy shows signs of recovery from the previous decade. “The potential
for South Africa going forward is huge, especially as new brands emerge,”